Public Speaking as an Example of Acquiring Transferable Skills

What is a transferable skill?

My personal definition: A transferable skill is one that suits to a wide range of professions, occupations or activities.

Thus, transferable skills remain useful and valuable even if you decide to change professions or if you are forced to modify your career path. It’s not always possible to predict what work you’ll be doing 10 years from now, but it’s safe to say that these transferable skills will continue to be useful.

In this article I will present one example of transferable skills (public speaking), illustrating how these skills can be acquired and developed.

Acquiring a new skill

Generally speaking, if we want to acquire a new skill, we need to follow a plan:

  1. Define what skill we want to acquire.
  2. Find the sources of information that will allow us to acquire knowledge about this skill.
  3. Find ways to put this skill into practice to acquire experience in addition to knowledge.
  4. Start simultaneously studying (gaining knowledge) and practicing (gaining experience).
  5. After acquiring enough knowledge and experience, ensure that this skill can be monetized, which proves its value.

For example, let’s say you want to develop public speaking skills:

  1. Define that you want to speak in public and choose the topic on which you would like to speak.
  2. Find videos and articles of people giving tips on effective public speaking.
  3. Find opportunities to speak in public, for example at meetups or conferences.
  4. Start studying and practicing simultaneously.
  5. When you feel prepared, you can start charging for public speaking.

In practice, several years can pass from the moment you start giving your first talks until someone is willing to pay you. But even if you’re not yet getting paid to speak in public, surely developing this skill will lead to other indirect revenue opportunities.

  • For example, someone who attended your lecture is very impressed and offers you a project.
  • Or maybe someone who liked your talk is willing to pay you to mentor them.
  • Or maybe someone makes you a job offer after watching your lecture.

On the importance of feedback

It is very important in the process of developing new competencies to ensure that you have appropriate mechanisms for receiving feedback.

Thus, in the previous example, at the end of the lecture you should pass a questionnaire to your audience so that they can say if they are satisfied and if they have any comments.

Likewise, in this example it is important that you record all your lectures so that you can review and analyze them.

As you review the videos, you can answer questions like:

  • How’s my intonation? Do I speak in a monotonous way or can I be more dynamic?
  • Do I speak with enthusiasm? Can I convey my enthusiasm to the audience?
  • What questions were asked during the lecture? Are these questions a result of audience interest or a lack of clarity in my message?
  • How is my body language? Do I look at the audience or avoid looking at them? Do I use my hands well or do I talk with my hands in my pockets?

My personal experience as a public speaker

It has always been important for me to have the ability to speak in public. But of course, as any normal person, I was afraid. So for me the first goal was to be able to face a group of people and speak in public without feeling afraid.

After several tries, I understood that in order not to be afraid of public speaking, I needed a few things:

  1. Have total mastery of the subject. This means knowing exactly what I’m going to say, but also being prepared to answer every question.
  2. Think about my audience in a positive way. Knowing that if they came to watch my lecture, it means they are interested in the subject. So I simply think that they’re all my friends and they like me.
  3. Be well rested before the lecture and avoid thinking about other matters. Be focused on the topic of the lecture for several hours before the lecture.

Get out of your Comfort Zone

I once gave a talk in French. I speak French quite well, but not as well as Hebrew, Portuguese or English. So, at the beginning of the talk, I said:

“This is the first time I’m going to speak in public in French. For me, this is a big challenge. I’m sure I’ll make a lot of mistakes, there will be words that I’ll pronounce wrong, and other words that I’ll have to ask you how to say. But even so, it’s important for me to give this talk in French. I’m sure you’ll understand me and that I’ll be able to convey my message.”

The audience loved this intro. Not only were they even more willing to pay attention to the lecture, but they were also ready to help me, admiring my courage in trying to give a lecture in a language that I didn’t completely master.

Experience avoids anxiety

A person who has experience does not get nervous when he/she has to speak in public. This applies not only to lectures, but also to a wide range of other situations, such as meetings in a company.

If you’re not afraid to give a talk to a group of a hundred people gathered in an auditorium, you won’t have any difficulty participating in a meeting either. You will know how to coordinate your thoughts and speak in a clear and understandable way. You will be able to think quickly when answering questions.

Public speaking is a transferable skill because it also applies to a wide variety of other situations in which you need to get your ideas across to a group of people.

Best of all, when people recognize your public speaking skills, they’ll ask you to represent them in all the appropriate situations. So, if you are participating in a team project, and that moment comes when someone needs to present the results of the project, you will be the chosen one. In this way, your public speaking ability turns into a leadership quality that will set you apart from other professionals on your team, opening the door to new opportunities.

What should you do if you don’t like public speaking?

It may happen that you’ve chosen to develop this skill, and that after a few tries you’ve come to the conclusion that you really don’t like public speaking.

No problem. I’m not saying that all professionals necessarily need to have this skill. But I do believe that they should at least do an experiment and try to develop it.

In general, the main idea is for you to experiment with different skills and gradually discover your talents, what suits you best, what you like best.

The important thing is to know that all people have ignored talents, because they never had the chance to try. We must not imagine that our talents are just those things that we are naturally drawn to do. We may certainly discover that we have abilities we never imagined. What’s more, we may find that we enjoy doing things we’ve never tried to do before.

The secret is in exposing yourself to new experiences. But this must be structured so that you can come to valid conclusions. For example, if you want to learn how to cook, first understand the real complexity of cooking, and then invest in having good equipment and good ingredients.

There is no point in making an attempt with little investment and then abandoning it when the results are not as good as we would like.

In summary

I hope this article has presented you with a concrete approach to develop your own transferable skills. Plan to acquire both knowledge and experience, make sure you have the right feedback mechanisms, and don’t be afraid to get out of your Comfort Zone.

Please feel free to share in the comments below your own personal experience developing transferable skills.

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Coaching Kosher Webinar: Networking vs. Reputation

I was recently invited by the Coaching Kosher platform to share my insights about the importance of Networking versus Reputation for professional development. Below is the video of my presentation (in Spanish) with some interesting insights. I think you will enjoy my presentation if you are interested in learning more about the importance of building your own Reputation in order to have more personal, professional and business opportunities.

Special thanks to Federico Pipman who invited me to share my experience.

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Seven Books about the Israeli Culture and Startup Ecosystem

Today, lots of people want to learn more about the Israeli Culture and Startup Ecosystem. If this is your goal, below I selected seven amazing books that will provide you the insights you want, and also will be an important source of inspiration. Enjoy!

Start-up Nation: The Story of Israel’s Economic Miracle

By Dan Senor and Saul Singer

Start-Up Nation addresses the trillion dollar question: How is it that Israel — a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources– produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?

With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country’s adversity-driven culture, which flattens hierarchy and elevates informality– all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the “Israel effect”, there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there’s never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.”

The Unstoppable Startup: Mastering Israel’s Secret Rules of Chutzpah

By Uri Adoni

The Unstoppable Startup: Discover the bold secrets to Israel’s incredible track record of success in this new guide that will help make any startup unstoppable.

More than half of all startups fail – often during the crucial early stages of development when they need to prove their viability on a limited budget. However, when it comes to startup success, one country stands out: Israel.

Even though it is a relatively small country, Israel has one of the highest concentrations of startups in the world, has the highest venture capital per capita, is one of the top countries in terms of number of companies listed on NASDAQ, and is well-recognized as a global leader in research and development.

In The Unstoppable Startup, veteran venture capitalist Uri Adoni goes behind the scenes to explain the principles and practices that can make any startup, anywhere in the world, become an unstoppable one.

Packed with insider accounts from leaders who have realized bold visions, The Unstoppable Startup distills Israeli chutzpah into six operational rules that will help you to:

  • Build an unstoppable team;
  • Foresee the future and innovate to meet its demands;
  • Manage your funding and partnerships through all phases of growth;
  • Dominate the market category you are after or create a new one;
  • Build and manage an early stage investment vehicle;
  • Build and grow a healthy high-tech ecosystem.

Adoni implemented these practices throughout his more than 12 years as a venture capitalist for one of Israel’s most successful venture funds, and he continues to utilize these same proven startup strategies today in metropolitan areas in the US.

The Unstoppable Startup provides readers with insights and operational advice on how to run a startup, and how to overcome challenges that almost every startup faces.”

Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship

By Inbal Arieli

Chutzpah: Discover the secret behind how Israel, a tiny country with the highest concentration of start-ups per capita worldwide, is raising generations of entrepreneurs who are disrupting markets around the globe and bringing change to the world.

Dubbed “Silicon Wadi,” Israel ranks third in the World Economic Forum Innovation Rating. Despite its small size, it attracts more venture capital per capita than any other country on the planet. What factors have led to these remarkable achievements, and what secrets do Israeli tech entrepreneurs know that others can learn?

Tech insider Inbal Arieli goes against the common belief that Israel’s outstanding economic accomplishments are the byproduct of its technologically advanced military or the result of long-standing Jewish traditions of study and questioning. Rather, Arieli gives credit to the unique way Israelis are raised in a culture that supports creative thinking and risk taking. Growing up within a tribal-like community, Israelis experience childhoods purposely shaped by challenges and risks—in a culture that encourages and rewards chutzpah. This has helped Israelis develop the courage to pursue unorthodox, and often revolutionary, approaches to change and innovation and is the secret behind the country’s economic success.

While chutzpah has given generations of Israelis the courage to break away from conventional thinking, the Israeli concept balagan—messiness in Hebrew—is at the root of how Israelis are taught to interact with the world. Instead of following strict rules, balagan fosters ambiguity, encouraging the development of the skills necessary for dealing with the unpredictability of life and business. Living with balagan provides Israelis with the opportunity to constantly practice the soft skills defined by the World Economic Forum as the Skills for the Future, as balagan promotes creativity, problem-solving, and independence—key characteristics of successful entrepreneurs.

By revealing the unique ways in which Israelis parent, educate and acculturate, Chutzpah offers invaluable insights and proven strategies for success to aspiring entrepreneurs, parents, executives, innovators, and policymakers.”

Israeli Business Culture: Building Effective Business Relationships with Israelis

By Osnat Lautman

“Read Israeli Business Culture before interacting with new contacts, and return to it whenever necessary for added processing of your cross-cultural experiences.

Author Osnat Lautman uses the word ISRAELI™ as an acronym to depict the general profile of Israel’s business culture:

I Informal

S Straightforward

R Risk-Taking

A Ambitious

E Entrepreneurial

L Loud

I Improvisational

In this revised and expanded second edition of Israeli Business Culture: Non-Israelis will learn about the origins of the Israeli culture, its main characteristics and how to bridge the gap when working with Israelis. Israelis will gain more awareness of how they are perceived by their colleagues, supervisors and subordinates around the globe. Both Israelis and non-Israelis will acquire tools to enhance communication, which is the cornerstone of profitable business in our diverse global economy.”

Thou Shalt Innovate: How Israeli Ingenuity Repairs the World

By Avi Jorisch

Thou Shalt Innovate profiles wondrous Israeli innovations that are collectively changing the lives of billions of people around the world and explores why Israeli innovators of all faiths feel compelled to make the world better. This is the story of how Israelis are helping to feed the hungry, cure the sick, protect the defenseless, and make the desert bloom. Israel is playing a disproportionate role in helping solve some of the world’s biggest challenges by tapping into the nation’s soul: the spirit of tikkun olam, the Jewish concept of repairing the world. Following Start-Up Nation’s account of Israel’s incredibly prolific start-up scene, Thou Shalt Innovate tells the story of how Israeli innovation is making the whole world a better place. Israel has extraordinary innovators who are bound together by their desire to save lives and find higher purpose. In a part of the world that has more than its share of darkness, these stories are rays of light.”

ISRESILIENCE: What Israelis Can Teach the World

By Michael Dickson and Dr. Naomi L. Baum

“From well-known leaders making life-and-death decisions to ordinary people who have overcome incredible loss to do inspirational things, meet the Israelis who thrive against all odds and learn how you can too. ISResilience is a study of a nation that has had to collectively and individually hang tough like no other country on earth. Imbued in Israel’s DNA is the understanding that survival isn’t optional – it’s a necessity. Any Israeli could have given testimony for this book. Israelis routinely carry on with their day-to-day lives not just when things are calm and peaceful but when rockets are launched at them, during official conflicts and wars and unofficial waves of gruesome terrorism. And they don’t just survive – they thrive.

Each chapter of this book profiles a diverse, compelling Israeli personality – some famous, some not, but all exceptional – and traces the characteristic that unites them all. The life lessons extrapolated from these interviewees can teach every one of us to be stronger people. Written by a communications expert and Israel analyst together with a pioneering psychologist in the field of resilience research and treatment, ISResilience brings today’s most in-demand skill to life and shows how we all can benefit from the trait embodied by the nation once admired by Princess Diana as “a plucky little country.” Part-history, part-biography, part-self-help manual, ISResilience is a study of a nation that has had to collectively and individually hang tough like no other country on earth.”

Technion Nation: Technion’s Contribution to Israel and the World

By Amnon Frenkel and Shlomo Maital

Technion Nation: “Science and technology represent our collective tomorrow. And while poor in natural resources, Israel is rich in human resources that have positioned us at the forefront of global advances in the new scientific era through innovation, foresight, creativeness and daring. The seed planted today will yield the world a better place. It was lucky the Technion was found prior to the establishment of the State of Israel, helping us prepare for the future.” Shimon Peres President of the State of Israel

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Overview of the Israeli Startup Ecosystem

Last week I was invited by the Câmara de Comércio Paraná-Israel – CCPRI to share my insights about the Israeli Startup Ecosystem. Below is the video of my presentation (in Portuguese) with lots of interesting information. I think you will enjoy my presentation if you are interested in learning more about the reasons that Israel is called the Startup Nation, and some of its secrets.

Special thanks to Ricardo Sasson who invited me to share my experience.

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How a Coaching Course can Improve your Leadership Skills

I’m now a certified coach! But no, I don’t have the intention of working as a coach. My goal was to improve my leadership skills.

First of all, I became a better listener. My natural tendency is that I like to speak and express my opinions. In the coaching course I developed the ability to pay attention to what other people are saying. As a leader, this is a very important skill. If you don’t really take in consideration what your team members say, they will simply stop talking to you.

I also learned that very frequently people don’t need your advice. Sometimes the best way to help a person is by asking questions that will conduct this person to finding his/her own answers. In the past, I had the habit of immediately giving my opinion whenever I was presented some problem. Now I understand that it may be much more effective to ask first: “What would you do in this situation?”

I want to thank my teacher, master coach Matías Duek, from the International Kosher Coaching institute, for the passionate lessons in which he shared his knowledge and experience with us.

I also want to express my gratitude to the other participants in this course, that helped made it a real pleasurable experience: Alejandro Goldwasser, Ariel Levin, Federico Pipman, Ilan Orchansky & Rav Richard Kaufmann.

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Interview: Israeli Culture and Tips for New Immigrants

I was invited by the Keren Leyedidut to share my experience with people planning to do their Aliyah (immigration to Israel) from Brazil. Below is the video of my interview (in Portuguese) with many tips and concrete advice for Olim (new immigrants). I think you will also enjoy this interview if you are interested in the Israeli culture in general.

Special thanks to Waldemar Kertsman and Marcos Feuer who invited me to share my experience.

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How to be happy with your job?

So, do you want to be happy with your job?

I will tell you the secret to become a happy employee: Stop focusing on your own happiness.

Instead of trying to be happy, make sure that your boss is happy with your work and that your team members are happy with your contributions.

Exactly: Focus on the people who work with you and make them happy! As a consequence, you will also be happy.

– Because when people trust you they will give you autonomy to do your job.
– When your boss admires you he will give you the opportunity to develop your skills.
– And you will have a sense of purpose, because you will be focusing on your contributions instead of focusing on your own happiness.

And Autonomy, Mastery and Purpose are the main ingredients you need to be happy with your job.

This has been exactly my experience working as a Data Science Expert at CodeFuel.
By focusing on my contributions I was granted the opportunity to apply sophisticated Machine Learning models in very interesting projects such as:
– Contextual Targeting
– User Intent Discovery
– Dynamic Creative Optimization
– Real-Time Bidding

I know that I am trusted by my co-workers at CodeFuel. They ask me to solve challenging problems that match my skills. And this makes me happy.

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5 Lessons from my Father-in-Law

My father-in-law Michael Scaba was born in Lebanon, grew up in Israel, participated in 3 wars fighting in the front and later became a successful businessman. I had the luck to marry his daughter, and he became one of my mentors. Below are 5 lessons I learned from him, based on ancient wisdom:

“You are making a hole in the water” = “אתה עושה חור במים”

My father-in-law uses this expression to let me know that I’m trying to do something impossible, or that I’m wasting my time doing something that has no chance to be successful. Of course it is not possible to make a hole in the water, so he uses this advice to let me know clearly and directly that I should focus my efforts on some other initiative.

“A single hand cannot clap hands” = “יד אחת לא מוחא כפיים”

This is his favorite expression when he wants to tell me that I should not try to do everything alone, or, in other words, that I need a business partner. It was important for me to get this kind of advice, because I personally had a tendency to work alone. Today I am much more aware that there are many things we cannot do without partners.

“Don’t take it on your heart, carry it on your shoulders” = “אל תיקח ללב, תיקח על הכתף”

My father-in-law uses this expression very often to help us face our failures and frustrations. Instead of getting hurt when things don’t work as expected, he motivates us to use our strengths to overcome the difficulties. Yes, our heart feels sad when we fail, but we should remember that we have two strong shoulders with the ability to carry this weight.

“It’s not worth it” = “זה לא שווה”

This is a very simple expression, but also very powerful. It happened many times that I explained a situation to my father-in-law and he immediately answered: “It’s not worth it!” First of all, this demonstrates his ability to make fast decisions. But the most important thing for me was learning to say “no”. One of the biggest challenges for an entrepreneur is to be able to reject all kinds of random business opportunities and focus on his/her vision.

“Die honest and not rich” = “תמות ביושר ולא בעושר”

Any business person has many opportunities to make some extra cash by doing things that are not completely legal, like working without receipts or avoiding paying some taxes. Of course these are not big crimes, so it may be difficult to resist the temptation to increase our income. But my father-in-law claims that in the long run a person cannot feel proud of money that he/she has obtained and accumulated dishonestly.

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Job Interview Tip: Preparing for the Interview

How do you prepare for a job interview? Most people would say that we need to imagine which questions they are going to ask us during the interview. Thus, we should be ready to answer these questions. For example, there may be very specific technical questions, or we may be asked to describe our previous experience in similar roles.

Of course it is extremely important to be prepared to answer the questions they are going to ask us, but there is another very important aspect: we must get ready for the specific context of this interview. What do I mean by context?

  • What are the specific requirements of the position you are applying to?
  • For which department in the company is this position?
  • Is this position associated with a specific product?
  • What do you know about the company in general?
  • Do you know who will interview you?
  • Do you know how the company is structured?
  • What do you know about the company’s products and services?
  • Who are the company’s main customers?

Let’s discuss each one of these items below.

About the Position

First of all, before the interview, we must remind ourselves of the specific requirements of the position we are applying to. We probably have applied to many other openings in other companies, and each one of them had its unique requirements. Thus, before the interview, we should read the job description again and prepare accordingly. We must remember if this position demands any specific skill, or gives emphasis to some special technology.

About the Department

The position we are applying to is probably related to some specific department or division inside the company. Thus, before the interview, we should try to learn as much as possible about this department. For example, who is the manager? How many people work in this department? How important is this department for the company? Part of this information may be obtained by checking the company’s employees on LinkedIn.

About the Product

In some cases the position we are applying to is related to a specific product or service being provided by the company. Thus, before the interview, we should try to learn as much as possible about this product. What does the product do? What is the core technology being used in this product? For how long has this product been sold? What is the revenue that is being generated by this product? Some of this information may be obtained from the company’s marketing materials, or from the company’s blog or press releases.

About the Company

What can we know about the company in general? When was the company founded? Who were the founders? Who is in the C-level management team? Who is on the Advisory Board? Is this a private company or a public company? How many employees does the company have? Where are its main offices? How fast is the company growing? If it is a public company, what is happening with its stock? Most of this information should be publicly available, and it can be obtained by researching news items and press releases.

About the Interviewers

We should try as much as possible to know in advance who is going to interview us. If we are being invited to a session of interviews, which may have the duration of several consecutive hours, it is legitimate to ask for the detailed interview schedule. Very often the name of the person that is going to interview us can be obtained from the invitation that was sent to our calendar. In this case, we should  research about this person on LinkedIn, learning about the interviewer’s role, background, education and personal interests.

About the Company Structure

It is very important to learn about the company structure, besides the specific department we are going to be interviewed for. What are the other departments and divisions inside the company? Are these different departments co-located or geographically dispersed? For example some companies may have an R&D team in one country and the Sales and Marketing teams located in different countries.

About other Products and Services

We should also try to learn about the other products and services being offered by the company, besides the one we are interviewing for. What are the most successful products and services? Which ones are generating the most revenue? Which ones are the most innovative? Were all these products developed by the company or are they the result of mergers and acquisitions? How strong are these products in relation to the competition?

About the Customers

It is interesting to learn about the clients that are consuming the products and services being provided by the company. Who are the company’s main customers? Is this a business to business (B2B) or a business to consumer (B2C) company? Is the company expanding into new markets? How fast is its customer base growing recently? Again, parts of this information should be publicly available in news items and press releases.

How to use all this information?

If you followed my advice above you did some intensive research and learned a lot about the company, its structure, its products and customers. You should also know exactly who is going to interview you, for which department, and for which product. How can you benefit from knowing all this information? There are several ways:

  • Personal connection with the interviewer
  • Relating this position to your previous roles
  • Demonstrating your knowledge
  • Making good questions

Let’s discuss each one below:

Personal Connection with the Interviewer

All the information you have learned about the interviewer can help you get much closer to him/her and generate potential conversation topics. For example, perhaps you have discovered that you and the interviewer have studied in the same college, or that you have worked in the past for the same company, or that you share some personal interests. These are opportunities to create a personal connection with the interviewer, which obviously you can benefit from.

Relating this Position to your Previous Roles

All the information you have learned about the position, and the respective department and product, may help you show how it is similar to previous roles you had in the past. For example, you can describe how in the past you have worked in the development of a very similar product, which used the same technology. Or you can say that you have worked for a company that operated in the same market with the same customer segment. These similarities certainly make your previous experience more relevant.

Demonstrating your Knowledge

You will probably have several opportunities to demonstrate your knowledge about the company during the interview. For example, if the interviewer is giving you some explanation about the company’s structure, this may be an opportunity to say: “I read that you have recently acquired startup company X” or that “I saw that you have recently opened new offices in Dubai”. These comments, if accurate, will certainly be very impressive.

Making Good Questions

In general, during the interview, the interviewer will give you the opportunity to ask your own questions about the role, the product or the company. This is an additional opportunity to demonstrate your knowledge. For example, you can say: “I saw that you are developing a new product Y and I’m very curious about its usage of Artificial Intelligence”. Such questions will also make a very good impression, but of course you should only ask questions if you are genuinely interested in knowing the answer.

The Bottom Line

If you follow my advice above, you will certainly be well prepared for the interview, and you will also have the opportunity to demonstrate that during the interview, causing a very good impression that will increase your chances to be hired. This level of preparation shows clearly that you are really interested in getting this job.

Actually, if you follow my advice above, you will certainly be an outstanding candidate, because most people are too lazy to do that. Good luck!

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Job Interview Tip: Describing Your Previous Experience

If you are looking for a new job, it is very important to be prepared for the job interviews you are going to face. During these interviews, you probably will be asked to talk about your previous experience in projects that are relevant to the position you are applying to.

Hence, the question: How should you describe your previous experience? What are the aspects that you should emphasize?

In my opinion you should talk about:

  • The project itself
  • The role you had in this particular project

Regarding the project, you should explain why it was:

  • Important
  • Interesting
  • Challenging

Regarding your role in the project, you should explain your:

  • Contribution
  • Achievements
  • Growth

Let’s discuss each one of these items in more detail below.


Why was this project important? Here you should explain that this was not just another project. Perhaps it was a project for the biggest customer, or for a new customer. Perhaps it would enable your company to enter a new market, or to reach a new segment of users. A project is important when it is creating new opportunities. The fact that you were chosen to participate in such a project tells something about your abilities.


Why was this project interesting? Here you should explain that there was something special about this project. Perhaps you would be the first to try a new technology. Perhaps the project required innovative approaches, or the exploration of new strategies. A project is interesting when it requires imagination and creativity. The fact that you participated in such a project may mean that you have a unique experience.


Why was this project challenging? Here you should explain that this project was not trivial, that it had some difficult aspects. Perhaps you had to work with very limited resources, or with many constraints. Perhaps there were special regulations, or the customer had very unique requirements. A project is challenging when it requires sophisticated, non-standard solutions. The fact that you were able to overcome these challenges is a special achievement.


What was your personal and individual contribution to this project? What was your role, your authority and your responsibility? Perhaps you lead a team, or were responsible for coordinating efforts with other departments in the company?  Perhaps you had to implement a specific component, or design a new interface? Your contribution in this project is a reference to the responsibilities you may undertake in your new job.


What were your main achievements in this project? Here you focus not on what you did or how you did it, but you describe the results. So for example you can say that you increased the profit and reduced the costs. Perhaps you were responsible for improving the efficiency of a system or for defining a new process. Your achievements should indicate that you delivered results above the expectations, that you overperformed.


How did you grow as a consequence of this project? What was the impact in your professional career? Perhaps you were promoted, or perhaps you got more responsibilities? What did you learn in this project? How did you expand your knowledge and your experience? Did you acquire new skills? The successful execution of a project should always have a positive impact on the professionals that executed the project.

In Summary

When doing job interviews, you certainly will be asked to describe previous projects.

Regarding the project, you should explain why it was:

  • Important
  • Interesting
  • Challenging

Regarding your role in the project, you should explain your:

  • Contribution
  • Achievements
  • Growth

Good luck! Please feel free to share your experience in the comments below.

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