Tag Archives: Startups

Building a Successful Startup: Avoiding Typical Mistakes

In general, a startup founder needs to do many difficult things. It is even more difficult because the founder will probably be doing these difficult things for the first time. One of the best books about this topic is “The … Continue reading

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Lean Startup Principles: Vanity Metrics and Actionable Metrics

One of my favorite topics during my recent studies at ThePowerMBA was the Lean Startup. I read the Lean Startup book by Eric Ries several years ago, and since then I have been trying to follow its main principles. In … Continue reading

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The Power of the Platform Business Model for Startup Companies

One of the most interesting concepts I’ve studied at ThePowerMBA was the Platform Business Model. Many of the most successful companies today are based on platforms: Amazon is a platform in which consumers are able to purchase almost anything. Facebook … Continue reading

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The Blue Ocean Eliminate-Reduce-Raise-Create (ERRC) Grid

During my studies at ThePowerMBA, I had the opportunity to revisit the main concepts of the Blue Ocean strategy, which offers several tools for companies that want to improve their unique value proposition, by differentiating their products from the competition. … Continue reading

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Measuring your Startup: Unit Economics, CAC and CLTV

During my studies at ThePowerMBA I was introduced to the concept of Unit Economics. The main goal is to define clear metrics to measure the performance of our business, including the measurement of our costs, our revenues and our profits. … Continue reading

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Applications of Machine Learning INDT Webinar

This week I had the pleasure to be invited by the INDT (National Institute for Technological Development) in Brazil to participate in a webinar about Artificial Intelligence (in Portuguese). In the slides and video below, I present several applications of … Continue reading

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Angles of Analysis: KashKlik Case Study

During my studies at ThePowerMBA I was introduced to the concept of Angles of Analysis, which are the aspects we should consider whenever we analyze a business model. The main goals of this analysis are: Be able to analyze the … Continue reading

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Starting-Up with ThePowerMBA

During this Corona Pandemic, lots of people have decided to use their free time at home to do studies online. According to TheGuardian “increasing numbers of people are using the time to build their skillset, with an upsurge in enrolments … Continue reading

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Blue Ocean Strategy: KashKlik Use Case

I read the Blue Ocean book when we were planning the features of our influencer marketing platform, and it was really inspiring. The Blue Ocean Strategy “presents a systematic approach to making the competition irrelevant and outlines principles and tools any … Continue reading

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Panel: Israeli Innovation at HackingRio

I had the pleasure to be invited to speak at the HackingRio virtual conference in Rio de Janeiro. I participated in a panel about Israeli innovation together with my friends Ricardo Hechtman, Beny Rubinstein, Marcelo Treistman and Ricardo Lomaski. Here … Continue reading

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