Category Archives: Startups

The Blue Ocean Eliminate-Reduce-Raise-Create (ERRC) Grid

During my studies at ThePowerMBA, I had the opportunity to revisit the main concepts of the Blue Ocean strategy, which offers several tools for companies that want to improve their unique value proposition, by differentiating their products from the competition. … Continue reading

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Measuring your Startup: Unit Economics, CAC and CLTV

During my studies at ThePowerMBA I was introduced to the concept of Unit Economics. The main goal is to define clear metrics to measure the performance of our business, including the measurement of our costs, our revenues and our profits. … Continue reading

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Applications of Machine Learning INDT Webinar

This week I had the pleasure to be invited by the INDT (National Institute for Technological Development) in Brazil to participate in a webinar about Artificial Intelligence (in Portuguese). In the slides and video below, I present several applications of … Continue reading

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Angles of Analysis: KashKlik Case Study

During my studies at ThePowerMBA I was introduced to the concept of Angles of Analysis, which are the aspects we should consider whenever we analyze a business model. The main goals of this analysis are: Be able to analyze the … Continue reading

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Starting-Up with ThePowerMBA

During this Corona Pandemic, lots of people have decided to use their free time at home to do studies online. According to TheGuardian “increasing numbers of people are using the time to build their skillset, with an upsurge in enrolments … Continue reading

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Blue Ocean Strategy: KashKlik Use Case

I read the Blue Ocean book when we were planning the features of our influencer marketing platform, and it was really inspiring. The Blue Ocean Strategy “presents a systematic approach to making the competition irrelevant and outlines principles and tools any … Continue reading

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Panel: Israeli Innovation at HackingRio

I had the pleasure to be invited to speak at the HackingRio virtual conference in Rio de Janeiro. I participated in a panel about Israeli innovation together with my friends Ricardo Hechtman, Beny Rubinstein, Marcelo Treistman and Ricardo Lomaski. Here … Continue reading

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Should we Learn from Success Stories?

Most people are always looking for the “success formula”. They enjoy being inspired by huge success stories, and then try to emulate them. However, in general these success stories are often non-reproducible. They are the result of a combination of … Continue reading

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KashKlik Pitch at InVent DemoDay

This month I was invited to present KashKlik at InVent’s DemoDay. The audience was very engaged and asked lots of interesting questions. It was a great experience. InVent is a startup hub for entrepreneurs that are in the process of … Continue reading

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On Realistic Expectations, Preparation and Adaptability

People like to list “success factors” and even “habits of successful people”. My personal observation is that it is essential to have realistic expectations. When a person understands the real challenges he is facing, he is able to prepare accordingly. … Continue reading

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