Author Archives: Hayim Makabee

About Hayim Makabee

Veteran software developer, enthusiastic programmer, author of a book on Object-Oriented Programming, co-founder and CEO at KashKlik, an innovative Influencer Marketing platform.

Lean Startup Principles: Vanity Metrics and Actionable Metrics

One of my favorite topics during my recent studies at ThePowerMBA was the Lean Startup. I read the Lean Startup book by Eric Ries several years ago, and since then I have been trying to follow its main principles. In … Continue reading

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The Power of the Platform Business Model for Startup Companies

One of the most interesting concepts I’ve studied at ThePowerMBA was the Platform Business Model. Many of the most successful companies today are based on platforms: Amazon is a platform in which consumers are able to purchase almost anything. Facebook … Continue reading

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Measuring your Success: Dimensions of Self-Realization

The image below has become very popular recently, with lots of people sharing it on social networks. It addresses the issue of Work-Life Balance, which I already discussed in a previous post. I don’t like the image above, because it … Continue reading

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The Blue Ocean Eliminate-Reduce-Raise-Create (ERRC) Grid

During my studies at ThePowerMBA, I had the opportunity to revisit the main concepts of the Blue Ocean strategy, which offers several tools for companies that want to improve their unique value proposition, by differentiating their products from the competition. … Continue reading

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Remote Working is Here to Stay: Good or Bad?

One of the most interesting changes in the year of 2020 was the high increase in the number of people working from home. According to this article from the World Economic Forum, “roughly 35 to 40% of employees in developed economies … Continue reading

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Measuring your Startup: Unit Economics, CAC and CLTV

During my studies at ThePowerMBA I was introduced to the concept of Unit Economics. The main goal is to define clear metrics to measure the performance of our business, including the measurement of our costs, our revenues and our profits. … Continue reading

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Applications of Machine Learning INDT Webinar

This week I had the pleasure to be invited by the INDT (National Institute for Technological Development) in Brazil to participate in a webinar about Artificial Intelligence (in Portuguese). In the slides and video below, I present several applications of … Continue reading

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Angles of Analysis: KashKlik Case Study

During my studies at ThePowerMBA I was introduced to the concept of Angles of Analysis, which are the aspects we should consider whenever we analyze a business model. The main goals of this analysis are: Be able to analyze the … Continue reading

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Planning Your Aliyah

This week I was invited by the Jewish Agency to give an interview about Aliyah (immigration to Israel according to the Law of Return). In particular I spoke about Kiriat Yam, the city where I live. Many Brazilian Olim (new … Continue reading

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Applications of Machine Learning

Last month I had the pleasure to be invited by the Brazil-Israel (BRIL) Chamber of Commerce to participate in a webinar about Artificial Intelligence (in Portuguese). In the slides and video below, I present several applications of Machine Learning and … Continue reading

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