Author Archives: Hayim Makabee

About Hayim Makabee

Veteran software developer, enthusiastic programmer, author of a book on Object-Oriented Programming, co-founder and CEO at KashKlik, an innovative Influencer Marketing platform.

The Blue Ocean Eliminate-Reduce-Raise-Create (ERRC) Grid

During my studies at ThePowerMBA, I had the opportunity to revisit the main concepts of the Blue Ocean strategy, which offers several tools for companies that want to improve their unique value proposition, by differentiating their products from the competition. … Continue reading

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Remote Working is Here to Stay: Good or Bad?

One of the most interesting changes in the year of 2020 was the high increase in the number of people working from home. According to this article from the World Economic Forum, “roughly 35 to 40% of employees in developed economies … Continue reading

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Measuring your Startup: Unit Economics, CAC and CLTV

During my studies at ThePowerMBA I was introduced to the concept of Unit Economics. The main goal is to define clear metrics to measure the performance of our business, including the measurement of our costs, our revenues and our profits. … Continue reading

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Applications of Machine Learning INDT Webinar

This week I had the pleasure to be invited by the INDT (National Institute for Technological Development) in Brazil to participate in a webinar about Artificial Intelligence (in Portuguese). In the slides and video below, I present several applications of … Continue reading

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Angles of Analysis: KashKlik Case Study

During my studies at ThePowerMBA I was introduced to the concept of Angles of Analysis, which are the aspects we should consider whenever we analyze a business model. The main goals of this analysis are: Be able to analyze the … Continue reading

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Planning Your Aliyah

This week I was invited by the Jewish Agency to give an interview about Aliyah (immigration to Israel according to the Law of Return). In particular I spoke about Kiriat Yam, the city where I live. Many Brazilian Olim (new … Continue reading

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Applications of Machine Learning

Last month I had the pleasure to be invited by the Brazil-Israel (BRIL) Chamber of Commerce to participate in a webinar about Artificial Intelligence (in Portuguese). In the slides and video below, I present several applications of Machine Learning and … Continue reading

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Starting-Up with ThePowerMBA

During this Corona Pandemic, lots of people have decided to use their free time at home to do studies online. According to TheGuardian “increasing numbers of people are using the time to build their skillset, with an upsurge in enrolments … Continue reading

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Blue Ocean Strategy: KashKlik Use Case

I read the Blue Ocean book when we were planning the features of our influencer marketing platform, and it was really inspiring. The Blue Ocean Strategy “presents a systematic approach to making the competition irrelevant and outlines principles and tools any … Continue reading

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Panel: Israeli Innovation at HackingRio

I had the pleasure to be invited to speak at the HackingRio virtual conference in Rio de Janeiro. I participated in a panel about Israeli innovation together with my friends Ricardo Hechtman, Beny Rubinstein, Marcelo Treistman and Ricardo Lomaski. Here … Continue reading

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