The world is full of matches: it’s easy to light them, but they go out very quickly. In the business world, matches are those people who get excited about an idea, make a lot of promises and create huge expectations.

But as soon as the first difficulties arise, the matches quickly go out. They abandon projects, don’t fulfill what they promised, don’t take responsibility.

If you want to be successful in business, you need to have partners who are determined, persistent and committed. You need people who don’t give up on their promises and who take responsibility.

In the case of startups, we need even more than that: we need to find people who are stubborn, hard-working, ready to sacrifice themselves, with a lot of resilience and willpower.

Execution is much more important than ideas, and only with the help of great partners is it possible to achieve great execution. Be careful with the matches, don’t waste time with them.