On Brainstorms and Criticism

This is the definition of Brainstorming from the Wikipedia:

“Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.

In other words, brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People are able to think more freely and they suggest as many spontaneous new ideas as possible. All the ideas are noted down without criticism and after the brainstorming session the ideas are evaluated.”

In the quote above, the emphasis on “without criticism” is mine. As we know, it is not a natural tendency for people to avoid making criticism. They may even be able to refrain from making an open criticism, but in general it is quite hard for people to identify with the innovative ideas being proposed by others.

Therefore, even if during the brainstorming session the ideas are not criticized, most of them will be immediately discarded when “after the brainstorming session the ideas are evaluated.”

This is very well depicted in the cartoon below:


About Hayim Makabee

Veteran software developer, enthusiastic programmer, author of a book on Object-Oriented Programming, co-founder and CEO at KashKlik, an innovative Influencer Marketing platform.
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2 Responses to On Brainstorms and Criticism

  1. Shani Fedida says:

    I didn’t succeed to understand if you think brainstorming is useless or you are being cynical.
    I am less familiar with brainstorming without criticism. The usual sceanrio is someone proposed a solution to some problem , he get feedback, usually the cons of it. This continue until the solution is refined or dismissed. In that scenario I see value to the group activity.

    • Shani, I think brainstorming is useful, but in practice it is very difficult to avoid criticisms during the brainstorming session. In my opinion the ideal way to do a brainstorming session is to first collect all possible ideas and only after that start analyzing them.

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