I read the Blue Ocean book when we were planning the features of our influencer marketing platform, and it was really inspiring.
The Blue Ocean Strategy “presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.”
As summarized in the Wikipedia article about the book, it “presents analytical frameworks and tools to foster an organization’s ability to systematically create and capture ‘blue oceans’—unexplored new market areas.”
The authors analyzed the correlation of success stories across industries in order to formulate their innovation strategy.
In the slides and video below, I explain how we applied the Blue Ocean Strategy to plan the main features of the KashKlik platform and its business model.
Here is the video of the talk (in English):